Facebook Marketplace: Sellers Ground Floor Opportunity

Are you selling on Facebook yet? Facebook Marketplace, which just turned two, is now a great ground floor opportunity for online sellers. Facebook has been focusing on keeping users on their platform. They encourage article and video sharing from Facebook rather than other websites by lowering ad costs and raising exposure. They announced some key changes to Marketplace in October of 2018 that show an interest in growing this platform to be a significant player in the e-commerce space.

Facebook Marketplace started transitioning from a Craigslist style experience to a more professional one by adding a few features.

Buyers and sellers can now build feedback. Each product has a more robust listing with categories and photos. The birth of this platform may have come from the many buy/sell groups that have sprung up. Some are based on geography and others on specialized brands or types of products. Now, if the seller is a member of any buy/sell groups, their marketplace listings can be published to some or all of them at once.

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Today, cars, furniture and electronics are the most popular categories on Marketplace. New and used items blend seamlessly. Products can be sold by individuals or by businesses on pages and are categorized and subcategorized to make search work better.

Services such as cleaning and handymen and rentals are available. There is even a daily deal feature. Artificial intelligence is assisting with price range suggestions and categorization. It’s also being implemented to help prevent bad or inappropriate listings. Reporting tools have been added to protect buyers and sellers.

Sellers can even develop their own marketplace followers. One big thing to note, is that there is a strong emphasis on mobile to the extent that the listings and seller profile views have many more options when on mobile vs desktop.

Starting new seller accounts on eBay and Amazon is much harder now than it was 5 years ago, most likely Marketplace will follow suit. For now, anyone can start easily and sell.

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Facebook is going to continue to invest in building the e-commerce branch of their tree. They’ve also added Shops which integrate with pages. It’s still far from perfect but savvy and dedicated sellers have an opportunity to be on the ground floor of what will be a dominant platform in the next 5 years.

We sit down with the experts in the industry

Jeff from Seller Labs sits down with us to discuss the Amazon search engine.

Jaya Patel is an Atlanta based entrepreneur. She started selling on Amazon and eBay and sourced via arbitrage.

Rob from Payoneer is going to show us how to save money on your international shipments.

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We sit down with the experts in the industry

Jeff from Seller Labs sits down with us to discuss the Amazon search engine.

Jaya Patel is an Atlanta based entrepreneur. She started selling on Amazon and eBay and sourced via arbitrage.

Rob from Payoneer is going to show us how to save money on your international shipments.

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