Selling Bundles On Amazon Professionally

A BUNDLE, on Amazon, is a group of different products that go together to make a better single product.

The goal of a good bundle is for each product to compliment the others and to make the customer’s life easier. A bundle can be utilitarian like a first aid kit or giftable like a special box filled with goodies.

Rather than selling 4 different $4 items, the right bundle of those same 4 items will sell for $25. In this busy world, bundles are a way to make customer lives easier as well as build a strong business.

Bundles can be sourced via arbitrage, wholesale, private label or a blend. Ideally, source bundles with products that come from a reliable, verifiable, and repeatable source. Here are some tips for each:

Bundling with arbitrage, or buying products retail and then combining them, is a good place to start and is also profitable when bundles are made from:

  • Items that are available “in store only
  • Store exclusives from several different chains
  • Short term, seasonal products
  • Items that are not available wholesale, combined with wholesaled or PL products

Keep in mind that arbitrage products are not necessarily considered authentic by Amazon. Understand your risk. This can be a good short term strategy but focus on wholesale and private label for long term success.

Bundles sourced from wholesale items are a safe and scalable way to grow.

When wholesaling for bundles keep these tips in mind:

  • Request permission from the supplier to sell their products in gift baskets or “sets” . Do not use the term bundles as this is mostly an Amazon term
  • Meet order minimums by choosing several different products from the same vendor and use them in different bundles
  • Ask for an exclusive on the size, color or even a discontinued version of their product for you to sell
  • Get any promises of exclusivity or permission in writing or do not bank on them
  • Bundle together products from different suppliers and consider adding a private label item to keep other sellers off your listings

Private label or manufactured product are also great for bundles:

  • Make one component that can be used in a variety of bundles
  • Assure that your product adds value to the customer and is not simply there to keep others off your listing
  • Get bids from different suppliers and negotiate on minimum order quantity and speed of delivery, not just price
Amazon Bundling Tips

Here are some winning strategies for all types of bundles:

  • Read and understand the Amazon bundling policy and rules as you are legally responsible for maintaining them.
  • Know your numbers. Make sure that the cost of purchase, packaging, selling, and assembly is low enough that your bundle is profitable
  • Remember that Amazon now charges higher fees based on weight, not just size – incorporate that into your budget
  • Create variations on the same listing with different sizes and varieties of basically the same bundle, then replenish the best selling versions
  • Include disposable items in a grocery bundle so that the whole thing is replenishable (for example, biodegradable hot cups with tea rather than a ceramic cup)
  • Learn how to write good listings and take good photos
  • Practice makes perfect. The more bundles you create the more you will learn and profit!

Go to ScannerSociety.com/Classes to see our Bundle Master Class, our intro course: How To Make A Bundle Selling Bundles, and Amazon Listings Demystified courses. They are clear and actionable. Our students love them!  

We sit down with the experts in the industry

Jeff from Seller Labs sits down with us to discuss the Amazon search engine.

Jaya Patel is an Atlanta based entrepreneur. She started selling on Amazon and eBay and sourced via arbitrage.

Rob from Payoneer is going to show us how to save money on your international shipments.

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We sit down with the experts in the industry

Jeff from Seller Labs sits down with us to discuss the Amazon search engine.

Jaya Patel is an Atlanta based entrepreneur. She started selling on Amazon and eBay and sourced via arbitrage.

Rob from Payoneer is going to show us how to save money on your international shipments.

2019-02-06T14:07:32-05:00 Amazon 101|Comments Off on Selling Bundles On Amazon Professionally