Amazon of offering an extra 10% off sale items to Prime members at Whole foods. There are also prime only deals, and lockers for Amazon order pickups and returns. This is starting in Florida but going nationwide this summer. When combined with the 2 hour free delivery via Prime Now, the Whole Foods and Prime benefits keep adding up. The question is, how many shoppers really care about this? How low do prices at Whole Foods have to go before shoppers from other stores will go there. Based on a recent visit of mine, they are still much higher and not worth it.
Amazon launched an American sign Language logo spearheaded by the AmazonPwD (People with disabilities) affinity group. It’s an acknowledgement that there is more to language than lip reading. It’s designed to be inclusive to deaf employees and customers. From a more commercial perspective, this may start a trend in visual design. Logos, sayings and other things traditionally done in letters can now be re-done with ASL signs. The quickest to be able to provide products for this trend will be those in the print on demand world such as merch makers and other small businesses who can quickly pivot product selection.
In a fashion coup, Walmart announced a partnership with Lord & Taylor. They will launch a new flagship store on Walmart.com in the next few weeks that will include more than 125 luxury brands such as Tommy Bahama, Vince Camuto, Lucky and Effy.
I wonders if deals on these premium brands on Walmart will become BOLOs for Amazon sellers by either sourcing directly from Walmart or from stores like TJ Maxx and Marshalls. Why not use Lord & Taylor and Walmart’s marketing dollars to increase spending on Amazon?
Not to be outdone in the fashion world, Target collaborates with 150 year old Scottish brand Hunter in a limited edition spring launch of Hunter for Target. They are most known for their iconic Wellington boots also known as “Wellies”. Most items are under $30 maxing out at $80 which is a much lower price point that the products on Hunter’s website.
Walmart is not just waiting for new brands to come to them, they actively seek out up and coming products and invited at least 17 unsuspecting entrepreneurs to pitch at their Open Call on June 13th. Brands such as The Door Balancer, The Drop Stoppers, and Healers Pet Care will be there in the hopes of having product selling on the shelves of every Walmart nationwide. Some of these brands are already on Amazon and some are not. A few are sold to vendor central, a few are brand registered, some well repped by third party sellers, while others are sort of unofficially there with listings that look set up by a amateurish 3P sellers. I wonder how they were discovered? This tells me that there is a huge opportunity for those trolling trade shows and the internet to “discover” other sleeper brands and work with them.
The National Retail Federation came out strongly opposed to tariffs in a comical ad they did featuring 80’s movie icon from Ferris Bueller’s Day Off, Ben Stein. “ NRF President and CEO Matthew Shay spoke out, “ Ferris Bueller was one of the best comedies of its generation, but there’s nothing funny about tariffs and trade wars”.
One of the greatest challenges of being an Amazon seller and entrepreneurs balancing between new product and strategy development and current revenue growth. This is a tough balancing act as WE frequently do not have the luxury of being without profit or revenue for several years or more to grow a business like the big companies do. We at Scanner Society believe that by staying up to date with current e-commerce news and trends your strategy time is better spent.